Yes! I got on Project Redstripe

Yes! Yes! Yes! Yes! I’m on the team. I got it. I did it. Mouth, sing it to the sky : “I’m doing the coolest job in the world”.

If I were Alan Shearer I’d be peeling away to the Milburn Stand with my right hand in the air. And, if I were a bell, I’d be ringing.


Mike “The Wise Boss Man” Seery just sent me an email with these key sentences :

“I know that you’ve been dying to find out who will be in the Red Stripe project team, so here it is (well nearly).

Stewart Robinson, Tom Shelley, Ludwig Siegele and Joanna Slykerman are all on board and raring to go.”

Tell you the truth, I’ve know for a while, but was told to keep schtum. I got the info just before I went to New York a month ago as I walking to meet some friends. Whilst waiting in the cheese shop/cafe, over a lovely bottle of red and a plate of cheese, I downloaded my thoughts to the Moleskine.


I can’t believe what has just happened. Mike told me I’m on the team. I’m part of it. Just moments before I had been thinking about the possibilities we had ahead of us. How we could build something for the good of the world building on our incredible foundations of The Economist Group.

But, right now we need to be aware of the past but not afraid of it. We are responsible to it, but not intimidated by it. Indeed, our relationship to The Economist and its heritage should be managed in the same way that we manage our relationship with our readers. This amazing bunch of interested and interesting folk scattered to the four corners of the earth, from Nauru to New York.  We should not put any old thing up for them, and betray their trust, though neither should we be terrified of experimenting

The Economist really is a publication apart. A collective of journalists dedicated to making the world understandable. Being above the rush events, looking under appearances. Irreverent, exacting and oh so lucid.

To have this behind Project Redstripe and to be standing on the cusp of a communication revolution brings on the shakes.  We’re 15 years into the internet but the fun is only just  beginning.

Oh, oh, oh my!

I’m torn between recording this moment, eating a delicious platter of cheese and ringing everyone to tell them the news. And all this emotion is tinged with sadness, as only yesterday I heard that a close family friend had died.

What a confusing thing life can be.

On Monday I was rapturous with joy celebrating the music of the Flaming Lips in the Hammersmith Apollo. Shouting myself hoarse to the exhilirating songs of Wayne Coyne. Tuesday, I walked back from an inspiring NMK Beers and Innovation session on Social By Design. That made me even more (if that’s possible) pumped about Project Redstripe, to be told about Erik’s death. Today, this news.

I decide to listen to Wayne Coyne from the Flaming Lips singing Do you realise? A song that gets it right on just how the greatest moments of life are made richer by knowing that we’re not sticking around for long.

Do You Realize – we’re floating in space –
Do You Realize – that happiness makes you cry
Do You Realize – that everyone you know someday will die..

…You realize that life goes fast
It’s hard to make the good things last
You realize the sun doesn’t go down
It’s just an illusion caused by the world spinning round

Do You Realize – Oh – Oh – Oh
Do You Realize – that everyone you know
Someday will die -”

I guess all that’s left is to give everything we’ve got to Project Redstripe, and to settle on nothing less than doing something out of this world cool.


 As you can read, it was an emotional day.

Now, I can look forward to a Christmas of planning and scheming and I can’t wait to get in touch with fellow team members. Congratulations guys, let’s get stuck in.


4 Responses to “Yes! I got on Project Redstripe”

  1. Stew Says:

    Tom, I guess I’ll be sharing an office with you. I look forward to it. See you soon.


  2. Ed Lee Says:

    many congratulations!

  3. Lloyd Davis Says:

    Tom, I only just saw this. Fantastic, I’m really pleased – we can all see how much it means to you.

    Keep us up to date with what your doing. And come to Social Media Club !

  4. free songz Says:

    Well I was just searching on Google for some videos and songs of my favorite singers and just came across your blog, generally I just visit blogs and retrieve my required information but this time the useful information that you posted in this post compelled me to reply here and appreciate your good work. I just bookmarked your blog :).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: