Crowdsourcing your way out of a crowded market

I started this blog to show that I was the right person for Project Redstripe, The Economist Group’s snazzy new internet unit. As a social media evangelist/nut job/freak I would love to be able to do amazing things with the content, brands and, more importantly, the audience of the The EG.

Now it’s almost two months since I put myself forward for the job and it is starting to drive me a little mad. I’m just so pumped when I think about the opportunities that we have. Not only that, but the race into digital continues apace.

There’s the Gary Younge video blog at The Guardian – his last video of his trip across America has him visit Las Vegas (expect more insight from St. Tropez, Gstaad and Sun City later in the second series), Alan Rusbridger namechecks the Sunlight Labs at The Society of Editors and Gannet are now crowdsourcing their news.Here at The Economist we’re making ever more podcasts and are number 1 on iTunes (in the politics category).

As I look around publishing I sense the fear is gone, the snobbery is going and there’s still a tiny bit of time to get a fraction of a step ahead.

Of all the developments I’ve seen recently the Gannet use of crowdsourcing is one which most excites me. They’re turning to their audience for news because they know they can mobilise far more folk who, collectively, know far more than their journalists, to investigate stories.

Now imagine what the audience of The Economist Group could do. You just have to read the letters page of The Economist to realise how clever these dudes are. Do you think that CFO magazine is read by halfwits? The possibilities are endless and I want to be part of it.
The entire post could be boiled down to this : please choose me Mike, you’ll make me very happy indeed.

One Response to “Crowdsourcing your way out of a crowded market”

  1. Matt O'Neill Says:

    lol… yes mike, you probably should choose him… tom and i only met face to face once, and he talked about it incessantly (in a good way).

    m

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