Content is the new lunch

Why is content the new lunch? Because content, to paraphrase Gordon Gecko from the 1980s slick hairfest Wall Street, is for wimps. All that is inspirational, sexy and exciting on the web comes not from a team of writers but from audiences that contribute.

Wikipedia, Digg, Flickr, Reddit, MySpace and Facebook, to name a few, all get their value from their users.

Passionate souls that create are driving the new web.

Luckily for The Economist Group, we have some of the most interesting readers on the planet.

Our amazing content has got us where we are today. Our amazing audience will power our web.

Despise him for his morals, love him for his tie clip 

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