I’ll be heading off to a brilliant debate organised by the dashing Dominic Allon of The Economist. The motion is cracking : In the online age, consumers are the new brand managers.
It’s taking place within the Debating Group which is the Parliamentary Group for debating marketing. I’ll be looking forward to some cracking speeches, but it will also be interesting to see where marketing in the UK stands.
Will there be a heated discussion about Coke vs Mentos, the perils of astroturfing and the recent Edelman and Walmart balls up? Or will there be mad wailing at the loss of control?
I’ll report tomorrow.
Coke and Mentos action
